It's 80/20 — Drink Lots of SALT
It’s 80/20.
The 20% is training like a savage.
The 80% is eating like a dog — same real foods, same time of day, same size of bowl.
And drinking lots of salt.
Why salt is the part everyone skips
You can train hard and eat clean and still feel flat, foggy, and crampy. Here’s the part nobody tells you: drinking plain water isn’t hydrating you.
Sodium is what drives water into your cells. No sodium in your water, no real hydration — you just pee it out and stay thirsty.
That's Mike Holland.
Sled drags, med ball squats, and beach workouts in the Miami heat — that's the 20%. The 80% is real food, eaten like a dog, and serious hydration. Salt of the Earth is part of what keeps Mike fit: a stick in his water before and after every session to put back the sodium, potassium, and magnesium he sweats out.
“Train like a savage. Eat like a dog. And drink lots of SALT.”
Sweat = salt out
Every training session, sauna, or day in the sun drains sodium, potassium, and magnesium. Water alone doesn’t put them back.
Real food = low sodium
Eating whole, unprocessed foods is great — but it strips most of the sodium out of your diet. If you eat clean, you need to add salt back on purpose.
More salt, not less
Experts like Dr. Huberman and Dr. DiNicolantonio recommend far more sodium than the old guidelines — especially if you train, fast, or eat low-carb.
Meet Salt of the Earth
Pink Himalayan salt electrolytes with the full mineral stack — zero sugar, zero junk, nothing artificial.
1000mg sodium • potassium • magnesium • calcium. In every stick.
- Pink Himalayan salt — natural, unprocessed, unpolluted sodium
- Two forms of magnesium (glycinate + L-threonate) for muscles and brain
- Calcium lactate — the electrolyte most competitors leave out
- Zero sugar — sweetened with allulose + stevia leaf
- Fasting-friendly, keto-friendly, carnivore-friendly
- Third-party lab tested
How we stack up
| SOTE | LMNT | Liquid IV | |
|---|---|---|---|
| Sodium that actually hydrates | ✓ | ✓ | ✗ |
| Pink Himalayan salt | ✓ | ✗ | ✗ |
| Calcium included | ✓ | ✗ | ✗ |
| Zero sugar | ✓ | ✓ | ✗ |
| Dual-form magnesium | ✓ | ✗ | ✗ |
Similar formula ratio to LMNT — with calcium, better salt, and better taste.
10,000+ daily drinkers
★★★★★ 4.8 average — 850+ reviews
“First electrolyte that doesn’t taste like chemicals. I take one after every beach workout and the difference in recovery is night and day.”
Verified Buyer — Pink Lemonade
“I eat clean and fast 16:8 — kept getting headaches until I added salt. One stick in the morning fixed it. Wish I’d found this sooner.”
Verified Buyer — Unflavored
“Cramps mid-run: gone. That’s the whole review.”
Verified Buyer — Grapefruit
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Stack your favorite flavors. Cancel-anytime subscription or one-time buy.
Build My Bundle →Questions
Isn't that much salt bad for you?
Recent research and experts like Dr. Huberman and Dr. DiNicolantonio suggest active people need far more sodium than old guidelines claim — especially if you sweat, fast, or eat whole foods. If you have hypertension or kidney disease, check with your doctor first.
Will it break my fast?
No calories that spike blood sugar or insulin. The unflavored version is appropriate for even the strictest water fasts.
When should I drink it?
First thing in the morning, during or after training, in the sauna, or anytime you're sweating. Most people use 1–2 sticks a day.
What if I don't like it?
Try every flavor with a bundle — and if it's not for you, our refund policy has you covered.
